Dabur Nepal- Bringing a nationwide FMCG distribution network into real-time view

Project Highlights

Client	Dabur Nepal Pvt. Ltd. (subsidiary of Dabur India Ltd.)
Industry	FMCG Manufacturing & Distribution
Partnered	2021
Network	120+ distributors · 230+ field sales representatives
Solution	Distribution Management System + Sales Force Automation with trade promotion management

At Genese Solution, we believe distribution networks don’t slow down because of scale; they slow down when the head office can’t see what’s happening in the field. When Dabur Nepal, one of the country’s largest FMCG manufacturers and exporters, needed live visibility across hundreds of SKUs (stock-keeping units) and a growing distributor base, we partnered to digitize its distribution from warehouse to retail shelf.

The Challenge

Dabur Nepal moves hundreds of SKUs a day, from manufacturing, through warehouses, to 120+ distributors and thousands of retail outlets. Inventory ran across separate, largely manual processes, which produced four recurring problems, the same ones any manufacturer or distributor hits when stock still moves on paper:

No centralized, real-time view of distributor stock or secondary sales; decisions ran on reports that were already out of date.
Orders and stock movements captured by hand, causing lag and transcription errors.
Reconciling returns, damages, and promotional stock required extensive manual verification.
Trade-promotion inventory across hundreds of distributors could not be tracked as it moved.

Why this partnership

Genese Solution delivers enterprise distribution and inventory systems on the ground in Nepal and worldwide. For Dabur Nepal, Genese delivered an integrated DMS + SFA platform in 2021 connecting 120+ distributors and 230+ field representatives, and has delivered comparable systems for other large in-country manufacturers. As an AWS partner, Genese also builds and runs cloud-scale platforms for high-volume and regulated environments. The combination is a single partner with proven local delivery, enterprise integration, and automation capability.

The Solution

We implemented an integrated Distribution Management System (DMS) and Sales Force Automation (SFA), connecting manufacturing, warehouses, 120+ distributors, 230+ field reps, and retailers on a single platform:

Mobile SFA for field reps, capture orders, check stock, plan routes, and track collections in real time
Automated data capture (barcode / RFID and mobile) with OCR / AI recognition and validation for paper documents, removing manual re-keying
Centralized trade promotion management to track schemes, claims, and campaign performance
Retailer mapping for stronger coverage and market penetration
Middleware integration with existing systems, including those without a native API
Controlled stock-adjustment workflow

The results

Real-time visibility

Across 120+ distributors and live secondary sales.

Faster order-to-delivery

Cycles and more responsive distributors.

Cleaner reconciliation

Faster stock adjustments with a full audit trail

Transparent promotions

Centralized control of schemes and claims.

Ready to scale

Toward predictive replenishment and analytics.

Better forecasting

From live secondary-sales data

Why it matters

Dabur Nepal turned fragmented, manual distributor operations into one live digital ecosystem, from warehouse to retail shelf. It’s a repeatable model for FMCG manufacturers who need accurate inventory, stronger distributor collaboration, and real-time insight across a large, fast-moving market.

This solution was delivered by Genese Solution in partnership with IMS Software Pvt. Ltd.