Email marketing is one of the most cost-effective and effective marketing channels for businesses of all sizes. However, as your business grows, so does your email list, and managing the increased volume of email traffic can become a challenge. This is where AWS SES and Sendy come in. By leveraging the power of these two tools, businesses can easily scale their email marketing efforts to meet the demands of their growing audience.

AWS SES is Amazon Web Services’ email delivery platform. It provides businesses with the ability to send transactional and marketing emails to their customers at scale. AWS SES is known for its reliability, scalability, and cost-effectiveness, making it an ideal solution for businesses looking to expand their email marketing efforts.

Sendy, on the other hand, is an email marketing application that is designed to be used in conjunction with AWS SES. It provides businesses with a user-friendly interface for creating and managing email campaigns, as well as advanced analytics and reporting features.

To scale email marketing using Amazon Web Services Simple Email Service (AWS SES) and Sendy, you can follow these steps:

1. Set up AWS SES: You need to verify your sending email addresses and domains, set up sending domains, and request production access to AWS SES.

2. Install Sendy: Sendy is an open-source, self-hosted email marketing platform that can be installed on your own server or a web hosting service.

3. Connect Sendy with AWS SES: To connect Sendy with AWS SES, you need to add the AWS SES SMTP credentials to the Sendy configuration.

4. Create and send campaigns: With Sendy and AWS SES connected, you can now create and send email campaigns to your subscribers.

5. Monitor and improve delivery rates: To ensure that your emails are delivered to your subscribers’ inboxes, you need to monitor your email deliverability and take steps to improve it. You can use Amazon SES Email sending Metrics and Feedback Loops to monitor the success of your email campaigns.


By combining the power of AWS SES and Sendy, businesses can scale their email marketing efforts with ease. With AWS SES, businesses can send large volumes of email traffic without sacrificing reliability or performance. And with Sendy, businesses can create and manage their email campaigns with ease, track the success of their efforts, and make data-driven decisions to improve their results.

So, if you’re looking to scale your email marketing efforts and take your business to the next level, consider leveraging the power of AWS SES and Sendy. With these two tools in your arsenal, you’ll be able to reach more customers, engage more effectively, and drive more results from your email marketing campaigns.

And if you’re looking to optimize your email marketing efforts for search engines, consider incorporating keywords into your email subject lines and body text, and use meta descriptions to provide a clear, concise summary of your emails’ content. This will help improve your emails’ visibility and click-through rates, and ultimately drive more traffic and conversions to your website.